Why Soft Skills Are a Strategic Advantage 

Soft skills are no longer optional — they’re essential. More than 90% of employers say they’re critical in hiring decisions.  

During this webinar, we’ll explore the latest research and insights that connect soft skills to tangible business outcomes — not as a “nice-to-have,” but as a strategic advantage. You’ll gain a fresh perspective into why organizations that prioritize soft skills development are seeing measurable business benefits — including higher retention, greater employee engagement, stronger team performance and improved customer satisfaction.   

Whether you’re championing better training, navigating change, reducing costly turnover or preparing your workforce for the future, this session will explain why soft skills should be a critical component of your HR strategy.    

What You’ll Learn:  

• How soft skills directly impact retention, engagement, performance and profitability  
• Which soft skills are most in demand for today’s workforce  
• How to align soft skills initiatives with broader business challenges and HR priorities  

About the Speakers 

Casey Heck,  Senior Vice President of Human Resources at Traliant

Shelby Cooney,  Senior Vice President of Product at Traliant